With my experience for many years in the watch industry, I support you in the creation of Private Label watches! 

What is the Private Label? 

Also known as a white label, the private label is a brand assigned to a product that another brand markets on its behalf. 

Today it offers many advantages, especially in the watchmaking sector. Indeed it guarantees quality products at a very advantageous price in comparison with other brands. 

Another specificity of the private label is its uniqueness. As the other brands do not distribute these products, they can be maintained at a stable price. This will allow you to retain your customers. 

The importance of being accompanied 

The recent crisis that affected our world has not been without consequences for the watch industry. It has given way to new expectations on the part of consumers. Behaviors have changed and today purchases are more reasoned and focused on brands with strong values.

The private label allows you to transmit strong values, and to tell a story that will make you unique! 

My support 

With or without design, I manage your project from the elaboration of the first briefs to the delivery of the watch. 

Thanks to my expertise in the watchmaking field and the private label, I bring you personalized advice. Depending on the objectives you have defined, we will work out together a specification taking into account your positioning, your prices, the choice of materials ...

In order to offer you a turnkey service, here are the services that I offer:

  • Watchmaking development & design: Thanks to my strong experience and partners with technical know-how at the cutting edge of technology.
  • 3D plan design and prototype 
  • Creation of boxes, warranty cards and user manuals to offer the best possible experience to your customers. 
  • Production of 100% Swiss Made parts: By our trusted partners carefully chosen to guarantee you tailor-made and quality parts. But also low cost parts through our production structure based in Asia. 
  • Room storage
  • Delivery of watches to your various markets. 

For foreign customers, I also offer you the possibility of hosting your company according to your needs. 

  • I support you in the creation of your showcase or e-commerce website. You will be able to highlight your watches and also develop your brand image and your visibility.